Reprinted from Yahoo Finance on 02/04/2016. Click here to see original piece.

Big Bad Boo Partners with UNICEF for Syrian Refugees
(02/04/2016)

AMMAN, Jordan, Feb. 4, 2016 /PRNewswire-iReach/ -- Informal learning and psycho-social support programmes will soon be a lot more fun and colorful for all vulnerable children, including Syrian refugee children in Makani centres across Jordan.

A new partnership between UNICEF, Big Bad Boo and The Education Diversity Foundation will help Makani centres access a series of illustrated comics books, animated films, children's activity books and reader's instructional guides.

"My wife and I started Big Bad Boo to develop products that make kids smile while teaching inclusion, diversity and global mindedness. We're very happy about our partnership with UNICEF and thrilled that our products can be used to make refugee children in Jordan enjoy some much needed laughter," said the CEO of Big Bad Boo, Aly Jetha.

Big Bad Boo is a Canadian animation company that created the internationally renowned animated television series '1001 Nights'. The show currently airs in 80 countries in 15 languages on networks including Disney, Cartoon Network, PBS, CBC SRC, Teletoon and Al Jazeera Children's Channel. 1001 Nights brings the tales of the famed 1001 Arabian Nights as told by Shahrzad, including the famous stories of Sinbad, Aladdin and Ali Baba in the form of animation, comic books to modern audiences. The property also has associated school curricula and teacher guides.

"The Education and Diversity Foundation is proud to sponsor this initiative with Big Bad Boo and UNICEF. There are hundreds and thousands of people that need the relief and hope that edutainment provides, like the children affected by the current crisis in Iraq and Syria," said Gary Fowler, the Managing Director of The Education and Diversity Foundation. The Education and Diversity Foundation, a US based not-for-profit organization that supports projects that teach tolerance, diversity, understanding and equality.

According to Fowler, Big Bad Boo will be providing 500,000 illustrated comic books, 50,000 student activity books, and 5,000 teaching guides for Makani centers to support language learning and heal some of the psychosocial challenges the children face. These books and materials are to be used in conjunction with 1001 Nights animated episodes that will also be provided. Over the last week, Jetha, Big Bad Boo's CEO, has been visiting Makani centers in refugee camps and host communities throughout Jordan to introduce 1001 Nights.

"Only through learning can the children of Syria reach their full potential and play a positive and active role in rebuilding their country when peace returns," said the UNICEF Representative Robert Jenkins. "UNICEF is very grateful to Big Bad Boo and The Education Diversity Foundation for this exciting partnership, as children learn best when they are having fun."

UNICEF launched the 'Makani' (My Space in Arabic) initiative in 2015, in partnership with civil society organizations.

Supported by the Government of Netherlands and several other donors, there are currently over 150 Makani centres providing Syrian refugee children and other excluded vulnerable children in Jordan with informal learning, life skills training and psychosocial support services under one roof.

Media Contact: Mona Vafa, Big Bad Boo Studios, +1(212) 960-8980, mona@bigbadboo.ca

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