“At Highlights, we view our mission as creating content and experiences that help children navigate an increasingly complex world. We are excited about the opportunity to reach more children, working with partners like Big Bad Boo, who can help us leverage both our long-held values and our brand reach in new media,” said Kent Johnson, Highlights CEO.
Big Bad Boo Co-Founder, Shabnam Rezaei, noted both companies share the same values and dedication to creating quality content for children.
“We are thrilled to partner with such a beloved household name like Highlights,” said Rezaei. “For decades, Highlights has engaged kids across the country with the goal to inspire curiosity, creativity, caring and confidence — values that Big Bad Boo infuses in all its properties. Together, we hope to introduce a new generation to classic brands like Who & Coo and Top Secret Adventures.”
Highlights (highlights.com) reaches millions of children 0-12 with popular magazines including the flagship Highlights Magazine, Highlights Hello, Highlights High Five and Highlights High Five Bilingüe (English/Spanish), multi-platform digital experiences, digital apps, books, toys/games, and a podcast incorporating classic favorites. Through stories, poems, puzzles, jokes/riddles, science, art, and more, kids are encouraged to think, problem solve, and build their literacy skills while having fun.
Based in New York and Vancouver, Big Bad Boo Studios (www.bigbadboo.com) is dedicated to producing and distributing quality family programming that is entertaining and educational. Shows include 16 Hudson, Lili & Lola, Mixed Nutz and 1001 Nights, which was nominated for 14 LEO awards with five wins. Big Bad Boo is currently producing The Bravest Knight as a Hulu Original and developing Judge Jodhi as well as a series of digital games and apps. The company’s own streaming channel Oznoz (www.oznoz.com) provides cartoons in 10+ languages.Who & Coo Who & Coo