OUR SEL, WELLBEING & CITIZENSHIP FRAMEWORK
Grounding our stories, curriculum, and assessments in one integrated developmental model.
A RESEARCH-ALIGNED MODEL
Reflecting the Whole Child
Our framework brings together three critical domains students need to grow into confident, ethical, and resilient contributors to their communities:
Our approach integrates these domains because, in real life, children don’t use skills in isolation. They use them together when solving conflicts, collaborating with peers, and contributing to their community.
BIG BAD BOO’S FULL SEL, WELLBEING AND CITIZENSHIP FRAMEWORK
When developing our cartoons, curricula, and assessments, Big Bad Boo’s approach goes far beyond targeting broad domains. Our animation, curriculum, and assessment experts design content and instruments around the specific skills within each domain, resulting in tangible learning we can measure with precision.
DEVELOPED BY LEADING SEL EXPERTS
Validated Outcomes for Diverse Contexts
Big Bad Boo developed its initial SEL framework and assessment tools for Schools2030, a global initiative supported by the LEGO and IKEA Foundations, which selected us to lead the design of SEL and 21st-century skills measures. We built the original universal skills framework and have continued to strengthen it with our team of researchers, data scientists, and SEL experts from Sesame Workshop, the National Science Foundation, and the University of Oxford.
This research foundation produced:
• A Validated Indicator Set: A robust set of SEL, wellbeing, and citizenship markers.
• A K–12 Progression: Full alignment with CASEL, OECD Learning Compass 2030, and UNICEF Life Skills & Citizenship Education.
• Cross-Cultural Accuracy: Measures designed to surface student development across various cultures, languages, and school contexts.
THE IMPLEMENTATION LOOP
Connecting Stories, Lessons, and Measurement
Our framework creates a consistent cycle of Model → Practice → Measure across the entire school.
1. Stories Model the Skills: Each animated episode is mapped to specific competencies. Characters demonstrate empathy, fairness, resilience, and problem-solving in action.
2. Lessons Deepen the Application: Teachers use guided discussion and hands-on activities to help students make meaning of what they saw and try it out in real classroom situations.
3. Assessments Show Growth: Our image-based instruments capture development in SEL, school climate, and wellbeing, helping educators link classroom learning to real-world growth.
WHY IT MATTERS FOR SCHOOLS
Validated Outcomes for Diverse Contexts
• Shared Language: Students and teachers use the same vocabulary from K–5.
• Consistent Expectations: Skills build intentionally from early childhood through upper elementary.
• Increased Belonging: When every classroom shares a framework, schoolwide belonging increases and conflict decreases.
• Actionable Data: Schools can monitor growth and align resources based on real-time insights.
The Framework in Action
