In addition to creating award-winning cartoons for commercial channels and curricula for schools, Big Bad Boo has an international development division that partners with UNICEF and ministries of education, using cartoons and curricula to teach UNICEF’s Life Skills and provide Mental Health and Psychosocial Support (MHPSS) to children in post-conflict environments suffering from trauma. We also have detailed assessment instruments that measure and map student progress of Life Skills, internal health and vulnerability developed by the former head of formative research from Sesame Workshop and data scientists from Oxford that specialize in quantitative behavioral science. When used in schools internationally or with UNICEF, our programs are localized for communities in which they will be implemented by working in partnership with UNICEF, ministries of education and local experts and educators.

Over the last two decades, our international development division has supported programs benefiting millions of children across the Middle East, Asia and Latin America. Many of these programs are co-financed or provided at cost by Big Bad Boo as a form of corporate social responsibility (CSR). In 2018, Big Bad Boo, a signatory of the UN Global Compact, was the only commercial media company inducted into the Million Lives Collective for bettering the lives of over 1 million children living on less than $5 per day. Big Bad Boo currently holds five Long-Term Services Agreements with UNICEF for the provision of entertainment-based educational programs, strategic behavioral change communications, digital content and program evaluations.

Because of the work we do in post-conflict environments, we make our content available for high, medium, and non-tech environments through animated episodes (distributed via TV, online and/or USBs), radio theater, storybook readers, comic books, and any other format required.